Shopify
2 Minutes to read

Plan campaigns, events, discounts, and theme changes with Launchpad

Mads Høegh Kongensgaard

Shopify Tech Lead

Mads has several years of experience with Shopify, and he helps our customers use the platform's many advantages every day - both for B2C and B2B.

You work more than ever before and it's the busiest time of the year. More products need to be launched, events need to be planned, and sales need to be managed. Shopify Launchpad is your rescue.

Your to-do list gets longer and longer, and working hours are extended to the late evening hours. You want all manual tasks to be able to be put on autopilot. It is now possible with Launchpad, which is only available for Shopify Plus subscriptions. 

The more you can plan ahead of time and automate new or existing initiatives in your business, the more time you fee up for other tasks.

Manual processes can very quickly become a huge part of everyday life and take up all your time. If you have to plan launches, events, campaigns, and theme changes manually on the day it happens, you can hardly have time for anything else.

 

Hvad kan du bruge Launchpad til i din hverdag?

You can use Launchpad to plan, coordinate, and execute events such as sales, product reductions, and refills of the warehouse. As an event progresses, you can track its activity by following the app's control panel and analyze it in real time.

In the control panel, it starts reporting data when your event starts. It stops reporting data when the event ends, or when the event has been running for more than four weeks. An event can run for mere than four weeks, but its control panel is only available for the first four weeks.

Here are some examples as you plan:

Products:

  • Select specific products to be released for your event and update stock as needed.
  • Enter a discount on selected collections that will become effective when an event starts.

 

Theme:
  • Build a campaign specific theme to highlight products for a given time.
  • Optimize themes before an event takes place so there are no surprises.
  • Create more conversions by creating a hassle-free customer experience on your webshop.

 

Script:
  • Develop scripts to automatically offer a gift upon purchase during an event.
  • Offer automatic free delivery when a customer spends more than DKK 500.
  • Track customers who have refunded items over DKK 500 on an order by adding customer tags.

 

Guidelines for Launchpad

When planning all your events through Launchpad, there are som restrictions and guidelines that one must follow. I have included some of the most important points here, and if you want to read more, you can see them here.

  1. You can not hold or schedule overlapping events. If you have scheduled an event that does not have an end date and you want to start another event after the scheduled event, edit the scheduled event and enter and end date that is before the start time of the new event.

  2. Events must be scheduled so that they start at least five minutes after the previous event is over.

  3. During an event, you can edit a product, but if you change the price of the product, the price changes back to the price before the event when the event ends. If you often need to change the information about a product, plan shorter events so that you have the opportunity to update the information between your events.

  4. If you already have an active login page for your store and you activate one in Launchpad when you create your event, your login page will be removed when the event starts. It will not be restored when the event ends.

All in all, Launchpad is a great tool for automating manual processes, which would be very time consuming. In a few minutes you will be able to automate your long to-do list and eliminate the long work nights. Let the system work for you instead of you taking on all the tasks.

 

Kontakt os nu