Shopify Plus: When you want to scale your e-vommerce business

Written by Annemette Rosenkilde Lucas | Jan 21, 2025 6:55:37 PM

Shopify Plus is the ultimate solution for ambitious brands looking to scale their online sales quickly and efficiently. With advanced features, global scalability, and unparalleled user-friendliness, Shopify Plus makes it easy to handle high traffic, multiple markets, complex demands, a wide range of product pages, resources, and integrations—whether you're launching new products, automating processes, or customizing your customer journey.

What is Shopify Plus?

Shopify Plus is a premium e-commerce platform designed for rapidly growing and established businesses seeking a scalable solution for their complex needs. As an upgraded version of the "regular Shopify," Shopify Plus offers advanced features that enable businesses to handle large sales volumes, high traffic, and complex workflows—all without compromising the user-friendliness that Shopify is known for.

While the standard Shopify platform is ideal for small and medium-sized businesses, Shopify Plus is built for larger brands and enterprises with global ambitions. The platform also allows for managing both B2C and B2B sales in one unified solution, meaning you can oversee a wide range of stores, currencies, and languages from a single centralized account.

Some of the key features that set Shopify Plus apart from standard Shopify include:

Handling high traffic and large sales volumes: Shopify Plus is designed to perform seamlessly during even the biggest campaigns, such as Black Friday and the holiday season.
Advanced customization: With full access to Shopify’s codebase, you can tailor both your Shopify store and checkout flow to meet unique needs.
Automation: Features like Shopify Flow help automate time-consuming processes, such as campaign management and inventory handling.

Shopify Plus powers some of the world’s largest brands and provides a solution that makes it easy to grow without running into technical limitations—whether you operate locally or globally.

Who should choose Shopify Plus?

Shopify Plus is designed for businesses that have moved beyond the startup phase and need a scalable platform to support their growth. It’s an ideal solution for ambitious brands looking for a combination of high performance, advanced customization, and a user-friendly interface.

But who is Shopify Plus really for?

Here are 4 types of businesses that should consider Shopify Plus:

Brands with high traffic and large sales volumes
If your webshop experiences peak traffic during campaigns like Black Friday or the holiday season, Shopify Plus is an excellent choice. The platform can handle thousands of simultaneous transactions with zero downtime—perfect for rapidly growing businesses.
Businesses with international ambitions
With Shopify Markets, Shopify Plus makes it easy to manage multiple stores across different countries, currencies, and languages. If you’re planning to expand into new markets, the platform helps you deliver a localized customer experience without complicating your operations.
B2B businesses with complex needs
Shopify Plus includes B2B-specific features such as customized customer portals, wholesale pricing, and discounts. This means you can serve both B2B and B2C customers from the same platform, streamlining your operations while meeting diverse customer requirements.
E-commerce businesses seeking automation
Time-consuming tasks like order processing, campaign management, and discount setup can be automated with the tools available in Shopify Plus, making it easier to scale your business efficiently.

Shopify Plus for B2C: How to scale your e-Commerce successfully?

For B2C businesses looking to grow their online sales, Shopify Plus is one of the most powerful platforms on the market. It is designed to handle the unique needs of brands with direct customer interactions, including high traffic, advanced personalization, and seamless checkout processes.

Handle high traffic and peak periods
When it comes to busy periods like Black Friday, Cyber Monday, or seasonal sales, Shopify Plus can effortlessly handle thousands of simultaneous customers. The platform's robust infrastructure ensures 99.99% uptime, meaning your Shopify store will never go down, even during peak traffic.
Create a personalized and engaging customer experience
B2C customers expect a personalized and seamless shopping experience, and Shopify Plus delivers exactly that. With access to advanced tools, you can customize discounts, promotions, and the checkout flow for different customer segments. Combine this with customer behavior data to create tailored experiences that drive both conversions and loyalty.
Global growth made easy
If your B2C business is aiming to enter new markets, Shopify Plus makes it easy to set up your online store with multiple languages, currencies, and domains. This allows you to adapt your webshop to various customer types and markets without complicating your backend operations.
Automation That Saves Time and Resources
With Shopify, you can automate everything from emails to inventory management, freeing up time to focus on strategic growth. For instance, you can set up automated reminders for customers who have left items in their cart.

Shopify Plus for B2B: Efficient e-commerce for complex needs

Shopify Plus isn’t just for B2C businesses – the platform is also a powerful solution for B2B companies that need a flexible and scalable e-commerce platform to handle complex business models. With dedicated and innovative features tailored to B2B needs, Shopify Plus makes it easy to manage wholesale customers, customized pricing, and complex orders – all from one unified solution.

Custom portals for your B2B customers
With Shopify Plus, you can create personalized portals where your B2B customers have access to exclusive products, discounts, and customized pricing. Each customer can enjoy a unique experience based on their contracts, volume discounts, and purchase history. This allows you to build stronger relationships with your clients.
Efficient management of large orders and complex workflows
B2B businesses often deal with large order volumes and intricate processes. Shopify Plus supports this with features like volume discounts, flexible payment options, and inventory integrations. Additionally, you can automate orders and replenishments, saving time and reducing manual errors.
Integrations with ERP, CRM, and other systems
Shopify Plus integrates seamlessly with popular B2B systems like ERP (Enterprise Resource Planning) and CRM (Customer Relationship Management). This ensures you can manage your business from one centralized platform without compromising on efficiency.
Combine B2B and B2C
If your business sells to both B2B and B2C customers, Shopify Plus enables you to manage both models from the same platform. You can customize the experience for each customer group and easily oversee your operations across channels and markets.

B2B and B2C combined on one platform

For businesses that sell to both private customers (B2C) and corporate clients (B2B), managing both business models effectively can be a challenge.

However, Shopify Plus solves this problem by offering a flexible platform that allows you to handle both B2B and B2C sales from a single, unified solution – without unnecessary complexity.

One user-friendly platform, multiple customer experiences
With Shopify Plus, you can easily tailor customer experiences for different segments. For your B2C customers, you can create an intuitive and visually engaging webshop focused on fast checkout and personalized recommendations. Meanwhile, you can set up dedicated portals for your B2B clients, where they gain access to exclusive prices, volume discounts, and orders tailored to their specific needs.
Centralized management saves time
Instead of managing separate systems for B2B and B2C, Shopify Plus enables you to consolidate all operations on one platform. This means you only need to update inventory, product information, and campaigns in one place, saving time and reducing the risk of errors.
Customization across markets
Shopify Plus also supports multistore functionality, allowing you to customize your Shopify webshop for different markets, currencies, and languages. This is particularly useful for businesses looking to scale their B2B and B2C operations globally.
Shared data provides insights
By consolidating B2B and B2C sales on one integrated platform, you gain a better understanding of customer behavior. Shopify Plus’ analytics tools empower you to make data-driven decisions that can increase sales and improve the customer experience across all segments.

Examples of success with Shopify Plus

Shopify Plus powers some of the world’s most successful brands, enabling them to achieve significant growth and scale their businesses globally. With its combination of flexibility, scalability, and user-friendliness, Shopify Plus has helped both B2C and B2B businesses optimize their e-commerce operations.

And of course, we’ve also worked with ambitious brands—both B2C and B2B.
Will your brand be the next to upgrade and unlock the potential to generate substantial revenue across multiple sales channels?

Netlingeri x MCB

Netlingeri has, with a relaunch on Shopify Markets, consolidated 11 domains on the same platform, resulting in a significant optimization of both unique user experiences and administration. With custom features such as an advanced size guide, automatic translations, and a payment solution through Adyen, Netlingeri is now able to reach even more markets—quickly, efficiently, and without compromise.

And the results speak for themselves.

The conversion rate has increased by over 100%, and revenue has grown by 70% compared to the same period last year.

Read the full case here.

CeramicSpeed x MCB

Being revolutionary is part of CeramicSpeed’s DNA – a fact underscored by their choice of Shopify’s B2B universe. With this, CeramicSpeed has embraced a mindset where speed, development, updates, new software, and time-to-market are handled efficiently and without hidden costs. This approach frees up budget to invest in positively shaping a professional B2B roadmap.

For CeramicSpeed, this translates into a more powerful B2B experience with:

12,000+ price combinations
3,000+ B2B logins
10 price lists
20+ shipping combinations
3 currencies
2 B2B backends
1 B2C backend
1 MCB Custom ERP integration

Read the full case here.

Hårklinikken x MCB

By consolidating both online and physical sales activities into a single integrated Shopify Plus solution—with integrations to Shopify POS, Business Central, and Webshipper - Hårklinikken has gained control over its complex international structure while improving logistics across borders.

Today, Shopify helps manage multiple channels and an advanced setup, handling 180,000 annual orders across 7 physical clinics and sales in 35 countries. This includes over 50 delivery options, 6 backends, and 5 POS setups.

Read the full case here.

How to get started with Shopify Plus

Switching to Shopify Plus is a strategic step for businesses looking to scale their e-commerce platform and enhance the customer experience. While transitioning to a new platform may seem overwhelming, Shopify Plus makes the process as smooth as possible.

Here’s how to get started:

Assess your needs
Begin by identifying why Shopify Plus is the right solution for your business. Do you need a platform that can handle high traffic, offer advanced B2B features, or facilitate global scaling? Understanding your specific needs ensures you get the most out of the platform.
Get a Shopify Plus demo
A demo allows you to experience the platform's features in action. You can see how Shopify Plus can automate your processes, customize customer experiences, and integrate seamlessly with existing systems like ERP and CRM.

Let’s talk about how Shopify Plus can help your business grow.
Plan your migration
If you already have an existing webshop, migration is a critical part of the process. With Shopify Plus, you gain access to experts at MCB who ensure a seamless transition, migrating your data, unlimited products, customers, and potential leads without errors.
Implement and customize your Shopify webshop
Shopify Plus allows you to design a tailored solution that reflects your brand identity and meets your customers’ expectations. With access to the platform’s full codebase, you can customize everything from the layout to the checkout flow.
Receive ongoing support
As a Shopify Plus user, you get dedicated support and access to a team of experts who can assist with everything from technical skills and troubleshooting to strategic decision-making.

Let MCB help you get started

Getting started with Shopify Plus doesn’t have to be complicated—with the right partners and tools, you can quickly take your e-commerce to new heights and experience the next level of growth as your business expands.

At MCB, we help you unlock your full potential through our extensive expertise in the Shopify platform. As both a Shopify Partner and Shopify Expert, we bring over 25 years of experience in designing, developing, and scaling online stores of all sizes.

Whether you’re based in Denmark or operating internationally, we can help you grow your Shopify webshop. For years, we’ve supported customers across the Nordic region with our in-depth knowledge of Shopify, helping them generate millions in revenue—from startups to major retail giants.

As a Danish Shopify High Potential Partner, we stay constantly updated on the latest opportunities within Shopify, including the expanding B2B suite, Shopify B2B. Our team of certified Shopify experts is ready to assist you with everything from marketing and design to developing custom integrations that meet your unique needs.

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