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Chatbots have been a part of the digital world for quite some time now, but with advanced technologies like artificial intelligence (AI), they have also evolved and reached the next level. And that's amazing!

With YouTube advertising you can effectively reach a large and relevant target group, increase visibility, build brand awareness, generate leads and create sales both B2B and B2C via engaging and targeted ads

HubSpot can be used for many things. And it is the ideal platform whether you are looking for at tool for customer service, marketing or a CMS in general - the system can actually also be the sales partner you have always dreamed of.

HubSpot has just announced the update, 'AI Content Assistant', which is powered by ChatGPT (OpenAI's GPT-3 model). This new feature will revolutionize the way businesses create content and streamline their daily workflows.

HubSpot is many things. In addition to being your CMS, CRM system, and the cornerstone of your marketing strategy the system is also your helping hand when you want to be successful with your SEO.

The tracking is (or should be) the most important element of your work when dealing with performance on your webshop. The data gives you the knowledge  to improve the user experience and about your visitors and the way they act on and with your site.

It is difficult to predict the future of e-commerce. Still, we will try to put into words what we can expect from the industry in 2023. And this may be your chance to prepare yourself in a world what is otherwise changeable and unpredictable.

The world of B2B has changed. Shoppers will be able to shop quickly, easily and when it suits them. Therefore, the same high demands are placed on a B2B shop as on an ordinary B2C shop. But the functionalities are different, and the right e-commerce platform is crucial.

Umbraco has for a long time been in the process of expanding and improving the platform with an increased focus on integrated solutions - also referred to as DCP (Digital Experience Platform). Recently, there have been integrations for HubSpot and Microsoft Dynamics 365. And now there has also been an integration for ActiveCampaign.