From information to influence: How to succeed in Google's search results with helpful content
Google favors content that adheres to the principles of useful content - conversely, this can mean a drop in visibility for pages with low-quality content. As in any other discipline, there are winners and losers - so which side do you ...
E-E-A-T in practice: How to create content that ranks and convinces
With Google's continued focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), it has become clearer than ever that the quality of your content directly affects your visibility in search engine results. Read on if ...
Google SGE - The Future of Organic Search Results with AI
Google has already introduced its update; Google SGE (Search Generative Experience) - and with it, we are facing a new era in online search. It revolutionizes the way we interact with information on the internet by integrating advanced AI ...
Are you ready for Google phasing out third-party cookies? Server-side tracking assists in implementing first-party data
Google has announced a significant change in their approach to user data by planning the phase-out of third-party cookies. This shift will have a profound impact on how advertisers track and target their audiences online. Fortunately, ...
Klaviyo vs. ActiveCampaign - which one suits your business?
It's an eternal battle. A battle for you, your attention, and your business. Yet, in the heat of the battle, it's you who emerges as the victor. After all, you hold the power to make the choice that brings the greatest value to your ...
From data to action with CDP - Connect with a Customer Data Platform
In the digital age where customer data is more valuable than ever, Customer Data Platforms (CDPs) play a crucial role in a company's ability to understand, engage, and serve their customers in a profound manner. But what is a CDP, and how ...
Up to 89% are convinced to make a purchase through video marketing
In November 2022, one of the world's leading 'explainer video' companies, Wyzowl, conducted a major survey on video marketing*. And the statistics from that survey make it clear why, in 2023, you should allocate a larger portion of your ...
Account Based Marketing (ABM) - An effective B2B marketing strategy
Even in a digitized era where marketing breadth plays a significant role, Account Based Marketing (ABM) remains a value-driven approach to B2B marketing. ABM allows companies to focus resources and efforts on target accounts with the aim ...
Effective Types of Content to Enhance Your Social Media Strategy
Are you ready to take your social media marketing to the next level? Discover essential types of content that will engage, inspire, and convert your audience on social media platforms. Let's dive into how you can master these content ...
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