Klaviyo vs. ActiveCampaign - which one suits your business?
It's an eternal battle. A battle for you, your attention, and your business. Yet, in the heat of the battle, it's you who emerges as the victor. After all, you hold the power to make the choice that brings the greatest value to your ...
From data to action with CDP - Connect with a Customer Data Platform
In the digital age where customer data is more valuable than ever, Customer Data Platforms (CDPs) play a crucial role in a company's ability to understand, engage, and serve their customers in a profound manner. But what is a CDP, and how ...
Up to 89% are convinced to make a purchase through video marketing
In November 2022, one of the world's leading 'explainer video' companies, Wyzowl, conducted a major survey on video marketing*. And the statistics from that survey make it clear why, in 2023, you should allocate a larger portion of your ...
Account Based Marketing (ABM) - An effective B2B marketing strategy
Even in a digitized era where marketing breadth plays a significant role, Account Based Marketing (ABM) remains a value-driven approach to B2B marketing. ABM allows companies to focus resources and efforts on target accounts with the aim ...
Effective Types of Content to Enhance Your Social Media Strategy
Are you ready to take your social media marketing to the next level? Discover essential types of content that will engage, inspire, and convert your audience on social media platforms. Let's dive into how you can master these content ...
Data and Tracking - Get a Grip on the Jargon
Buzzword after buzzword! We throw them around, use them left and right, and emphasize how important it is for you to engage with them. But it can be challenging - especially if you haven't fully grasped what the different tracking methods ...
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