Are building blocks the e-commerce answer to composable commerce
The market is changing. Customer behavior is changing. There are constantly new trends we need to be aware of. And this places changed demands on the digital presence. Composable commerce is an approach that enables us to meet the dynamic ...
From data to action with CDP - Connect with a Customer Data Platform
In the digital age where customer data is more valuable than ever, Customer Data Platforms (CDPs) play a crucial role in a company's ability to understand, engage, and serve their customers in a profound manner. But what is a CDP, and how ...
Dress to Impress: Why you should invest in web design
We're talking about conversions, we're talking about tracking, we're talking about speed, and we're talking about security. All of these are important topics when you're running an online business. But what about design? The eye for ...
Up to 89% are convinced to make a purchase through video marketing
In November 2022, one of the world's leading 'explainer video' companies, Wyzowl, conducted a major survey on video marketing*. And the statistics from that survey make it clear why, in 2023, you should allocate a larger portion of your ...
The changed digital landscape means increasing popularity for DXPs
As digital technologies rapidly advance, Digital Experience Platforms (DXPs) can be crucial players in companies' digital strategies. They are transforming the way businesses interact with current and potential customers, and as a result, ...
Account Based Marketing (ABM) - An effective B2B marketing strategy
Even in a digitized era where marketing breadth plays a significant role, Account Based Marketing (ABM) remains a value-driven approach to B2B marketing. ABM allows companies to focus resources and efforts on target accounts with the aim ...
CRM on the go - Bring HubSpot with you in your pocket
It has never been easier to strengthen your business relationships - no matter where you are. With HubSpot's app on your smartphone, you always have your CRM right at your fingertips. With the app, you get real-time access to customer ...
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