On July 1, 2023, Google Analytics, as we know it, will close. Instead, it will be replaced by the new Google Analytics 4. Below we will tell you more about the new GA4 and give you a unique guide to set it up.
Google Analytics has been underway since 2020, and since then many have tried to describe the new release, what challenges it solves and, in general, what Google Analytics 4 is.
But since then, something new has come up again. Most importantly, you must have created GA4 by July 2022 if you are to be sure to have the opportunity to compare with last year when we hit July 2023.
To help you along the way, we've created a guide on how to set up Google Analytics 4.
Once these steps are completed, you are ready to track your valuable data on GA4.
Note: The Google Analytics account you have used so far must run in parallel with Google Analytics 4.
As Google Ads performs based on the data coming from Google Analytics, it is essential that you also remember to link these 2 platforms together at once. Here's how:
Thus, your accounts are connected and now you need to import your conversions from GA4 to Google Ads. Here's how to do it:
Now your Google Analytics 4 is as good as set up and you are ready for the new and more exciting ways to track your data.
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