With HubSpot CRM you get a complete package solution consisting of 5 Hubs to manage everything from marketing, sales, data to customer service. The 5 Hubs can be combined crosswise. Here you learn how.
HubSpot was launched back in 2006 by Brian Halligan and Dharmesh Shah. It started as an app consisting of one Hub, namely Marketing Hub. Since then the platform has developed into a total of 5 Hubs which together form a complete CRM platform.
HubSpot is a unified platform with everything you need to streamline and scale you business which is one of the platform's greatest strengths. You do not have to jump back and forth between programs because HubSpot has gathered it all in one place. Therefore, you can also be sure that no information is lost between two programs or two departments.
And it is not an insignificant strength. Studies show that we are much less efficient when we have to use several programs, because we end up spending a long time transferring data from one place to another. But with HubSpot you can manage, streamline, and scale your business. And you do this in different ways with the platform's 5 Hubs which you will get an overview of below.
The 5 Hubs
HubSpot has grown in record time, and it can be difficult to see how the individual Hubs can contribute to your business. Below you will get a brief description of each of them, and perhaps you will find that you are missing one important Hub for your HubSpot solution.
Marketing Hub. Helps you increase your traffic and convert visitors into leads. With a Marketing Hub you can build and improve your website on your own. The system is equipped with everything you need for lead generation and analysis.
Sales Hub. Your powerful sales tool that makes it easier for your sales team to close deals, maintain relationships, and manage the pipeline more efficiently. It provides in-depth insight into customers and helps automate and close deals faster. These include functions such as meeting planning and creating offers.
Operations Hub. The newest member of the family. Unlike the remaining Hubs this one is not used alone, but is used as a crucial supplement to unfold the remaining Hubs optimally. It gives you access to improved integrations, data synchronization, and programmable automations so that your departments can work together even better.
CMS Hub. The foundation for building a solid and successful website. Compared to other CMS platforms HubSpot CMS is popular for its security, speed, and scalability. Some of its popular features include SEO recommendations themes, and a full drag and drop editor.
Service Hub. Top customer service. Service Hub contains all the tools you need to offer your customers fast, pleasant, and hassle-free service. With this Hub you have all customer data gathered in one place.
The ultimate would of course be to combine all 5 Hubs in one solution because it is especially in the interaction between the Hubs that the platform becomes a higher unit. But the dream scenario is not always reality. And there can be many good reasons for that. Maybe your business is not big enough for all Hubs to be relevant. Or you have business goals that make one Hub relevant over another.
But it does not have to be a matter of either 1 or all 5 Hubs at all. If it makes sense for your business you can for example combine 2 or 3 Hubs.
At MCB we advise customers every day in using HubSpot whether they use all 5 Hubs, 1 Hub or have a combination of Hubs. Here in the blog post you get an insight into how you can combine the Marketing Hub with other Hubs and how the various combinations can help you.
How Can you Combine the Different Hubs?
There are different ways for you to take advantage of HubSpot's many benefits. Below you can read which advantages you can get by combining Marketing Hub with e.g. CMS Hub, Sales Hub, and Operations Hub.
Marketing Hub + CMS Hub
The combination between Marketing Hub and CMS Hub can be called an inbound combination. When you combine Marketing Hub with CMS Hub you van manage all your content in one place.
What do you get?
- Possibility to work quickly and efficiently with for example flexible themes, landing pages, drag and drop modules for your pages, and A/B tests. With a Marketing Hub and CMS Hub you help your business grow.
- You get access to a CRM platform with options to create forms, pop-ups, and live chat - and at the same time you can manage your email marketing and ads.
- You can create personalized experiences with smart content, HubDB, and keep an overview of contact information.
Marketing Hub + Sales Hub
How do you connect your sales team and marketing team? You do that with this combination which can also be called the revenue combination.
5 years ago HubSpot began a study of the collaboration between teams in companies which showed that it was especially the union of the sales department and the marketing department that was decisive for the success of businesses. This is also why HubSpot today - with their inbound strategy - focus on the importance of having the two departments placed physically close to each other in the company.
And you can make collaboration better and the distance between sales and marketing even shorter with Marketing Hub and Sales Hub in HubSpot.
What do you get?
- A win-win-situation. Your marketing team gets unique insights into what actually triggers a closed deal, which they can learn from going forward. Your sales team can follow which content a potential buyer has shown an interest in and in that way track down the right approach to a future sale.
- Conversational intelligence that provides valuable insights to both your sales and marketing teams. With Marketing Hub and Sales Hub you can for example record inbound and outbound calls, and you have the option of transcribing these. It provides unique knowledge about your customers' challenges, joys, and needs which is beneficial for employees in both departments - It is always a good idea to listen to customers.
- Custom Behavioral Events which enable you to define some events that trigger a specific action. This could be when a customer participates in an event which triggers the customer to become an MQL and which your sales team is notified about immediately. The smart thing is that a contact can be defines as an MQL several times. The sales team is notified every time a contact for example participates in an event so they can reach out and hear about the experience whether they are missing information or have questions.
Marketing Hub + Operations Hub
This combination can also be called the advanced combination because it is aimed to users who use a third-party tool for handling data. When you combine Marketing Hub and Operations Hub you get improved data so you can create better experiences for your customers.
What do you get?
- Sorted and linked data. With Operations Hub you can synchronize data from your third-party tool with HubSpot.
- Data automation. When you connect data from your third-party tool you will be given the opportunity to review the formatting and clean data before it is transferred to HubSpot. You then have data that you can directly use in a HubDB to create personalized emails.
- Better data - Better customer experiences. With Marketing Hub and Operations Hub you get better data that your marketing team can use to create better user experiences.
Shall we help you with your options in HubSpot?
MCB's certified HubSpot advisors are ready to help you so what you can take advantage of the platform's many advantages. Contact us for a no-obligation chat already today.
