When choosing a CMS, there are many factors to consider – from user-friendliness to flexibility and scalability. With so many options on the market, it can be difficult to pick the right solution, but Umbraco is a popular choice for both large and small businesses. Not only does Umbraco offer an intuitive platform for editing and managing content, but it also provides a solid, open-source structure that can be tailored to meet the needs of almost any business.
Below are 11 reasons why you should choose Umbraco in 2024.
1. Flexibility and customization options
Umbraco’s open-source model means it is community-driven, ensuring constant innovation and rapid improvements. The platform's development is not limited to a single company but is influenced and enhanced by thousands of developers worldwide. This results in continuous updates and new features accessible to all users.
This means it can be fully customized to meet the specific needs of any business. Whether you need a simple website or a complex e-commerce solution, Umbraco can be adjusted to meet your requirements. It gives developers the freedom to tailor features and integrations that support the company’s existing systems, such as CRM and ERP solutions.
The platform is built on .NET technology, providing a stable and familiar framework for developing custom solutions. Developers have the freedom to build unique features without platform limitations, and Umbraco can easily integrate with other systems via APIs. This flexibility means complex business needs can be met, and development time can be optimized through Umbraco’s architecture.
Umbraco also supports headless CMS, allowing content delivery across multiple platforms – including mobile apps.
2. Long-term investment
Umbraco is a long-term investment that provides you with flexibility and scalability while keeping costs down.
As an open-source CMS, you avoid expensive licensing fees, and the platform is designed to grow with your business. The strong developer community ensures that the platform is continuously updated and improved, meaning you won’t be locked into an outdated solution.
With Umbraco, you can build a future-proof digital solution that can be adjusted and scaled according to your needs.
3. Scalability and performance
Umbraco is a powerful platform when it comes to scalability and performance. Whether you run a small, local website or a large, international business, Umbraco can grow with your needs.
The platform is optimized to handle large amounts of data and traffic without compromising speed and performance. With the ability to customize caching, server configurations, and database optimization, Umbraco ensures that your website runs smoothly and efficiently – even under heavy loads.
4. User-friendliness for editors
Umbraco is designed to be intuitive and user-friendly – even for non-technical users. With a simple and clear interface, editors can quickly create, edit, and organize content without needing to code. Drag-and-drop functionality makes it easy to manage content, while previews and version control ensure a smooth publishing process.
Umbraco can also be customized to display different user roles and permissions, allowing editors to focus on their specific tasks without being overwhelmed by unnecessary features.
5. Security
Umbraco delivers robust security features that protect your data and your business. The platform offers built-in security with continuous updates and patches from an active community that quickly responds to new threats.
You also have control over user roles and access permissions, ensuring that only authorized individuals can edit or manage content.
Additionally, Umbraco supports integrations with external security solutions and adheres to strict security standards, making it ideal for businesses with high security requirements.
6. Multisite and multilingual support
Umbraco makes it easy to manage multiple websites and languages from a single platform. This multisite functionality is especially useful for businesses with an international presence that need to handle multiple domains and language versions.
Umbraco fully supports multilingual websites, allowing you to tailor content to different markets while maintaining control over structure and design.
With Umbraco's multisite setup, you can ensure a consistent user experience across all your websites.
7. Strong community
One of Umbraco's greatest strengths is its active and engaged community, which constantly works to improve and develop the platform. As a user, this means access to a wealth of resources, tutorials, and guides.
The strong community also contributes with regular updates and new features that keep the platform future-proof.
In addition, there is the option to purchase professional support directly from certified partners like MCB, ensuring that you always receive the help you need – no matter how complex your project may be.
8. SEO and marketing tools
Umbraco offers a range of tools that make it easy to optimize your website for search engines and enhance your digital marketing strategy. With the ability to customize meta tags, URL structures, and add redirects directly within the CMS, you can ensure that your SEO strategy is effectively supported.
Additionally, Umbraco can easily integrate with marketing platforms such as HubSpot, Google Analytics, and other tools that help track user behavior, analyze data, and optimize campaigns for better conversion rates.
9. ROI and business value of Umbraco
One of the major benefits of choosing Umbraco is the high return on investment (ROI). Without licensing fees and with the ability to customize the solution exactly to your needs, companies can reduce long-term costs. The flexible structure and the ability to integrate with other systems enable faster time-to-market, which can increase your company's revenue.
With Umbraco, you get a platform that not only supports current business goals but also adapts to future requirements without large financial investments.
10. UX focus
Umbraco is designed with a focus on user-friendliness and user experience (UX). It provides editors and developers with an intuitive platform that makes it easy to create, edit, and maintain content. Umbraco's drag-and-drop functionality and simple interface ensure that editors can efficiently carry out their work without technical challenges. At the same time, the platform allows developers to create unique user experiences through customized design and functionality.
This flexible approach to UX makes Umbraco a great choice for companies that want to deliver engaging digital experiences.
11. The CMS of the future and Umbraco's role
Umbraco is well-positioned to meet the future demands of CMS. With the increasing demand for headless CMS, cloud solutions, and omnichannel marketing, Umbraco offers flexible solutions that can adapt to new technologies and business needs. The platform is developed in a way that ensures companies can integrate modern tools such as AI and automation.
With its strong roadmap and constant development, Umbraco is a future-proof platform that can help companies adapt to the changing digital landscape.
Is Umbraco the right solution for you?
At MCB, we are a Certified Umbraco Gold Partner with 20 years of experience in .NET development. And of course, we are ISAE3000 certified! We are ready to help you create a custom solution that meets your unique needs.
Whether you are building a new website, upgrading your current platform, or looking to better leverage Umbraco's flexible headless capabilities, we can guide you from concept to finished solution.
Contact us today for a no-obligation conversation about how Umbraco could be the right choice for your business – and receive professional advice to ensure you get the most out of your digital investment.
