The differences between HubSpot and Salesforce

In the search for the best CRM system you definitely came across the 2 mastofons; HubSpot and Salesforce. And the right choice is important to secure the foundation of your business.

Both HubSpot and Salesforce are among the top rated CRM platforms. Both offer a robust and secure solution that provides great opportunities for any business that wants to scale.

The differences can be found in the way the two platforms are structured. And yet, there are significant factors that can have an impact on the way you use the systems in your everyday life. Therefore, it is your needs and workflows that should determine which CRM is best for you.

2 cloud-based platforms - 2 different approaches

HubSpot is a cloud-baseret CRM platform, which helps companies with i.a. to scale, market and generally make everyday life cohesive so that all efforts are prioritized correctly.

It all happens via the 5 hubs:

• Sales Hub provides a deep insight of the consumers visiting your website.This means that you get easier by creating structure in the sales work, which is why you can treat future customers more efficiently. This means, that you with Saleshub gets the full picture of leads and their journey so you can get started on automated processes. This means a more relevant conversation with a lead from the beginning.
  
  
• Marketing Hub is used to generate more trafic and conversions on your site. With Marketing Hub you get the opportunity to control every part of your marketing campaigns - It is therefore possible to create blog posts and landing pages, set up pop-ups and manage all your social media channels, so that you, among other things. can easily compare which platforms benefit you the most. 
  
  
• If you are looking for an efficient and intuitive CMS, you should look towards CMS Hub. It is specially developed for the marketing department and supports your inbound marketing strategy. It can be connected to all Hubs in HubSpot, which means a steady stream of data that can give you an increased number of leads and conversions.
  
  
• Service Hub is the way to the good customer experience. With Service Hub, it is possible to strengthen the good relationship with your customers - and that is an important discipline. This is because it is the satisfied customers who are likely to return as well as recommend your business to others. Therefore, they can become your free marketing pillars. And then we must also remember that the personal recommendations always weigh higher than all the marketing efforts you can put in place.
  
  
• Operations Hub has been created to make it easier for you to manage all your processes and systems across. With Operations hub, you can gather everything from customer service and sales to marketing under one data set. And therefore it is understandable that the 3 main functions under Operations Hub are precisely; data synchronization, quality management of your data and programmable automation.

In HubSpot, everything is gathered in one place. And so here you can find the base you open up every morning, do your work in and return to the next day. It provides a much better and far more manageable experience across all departments in a company, which thus also gets easier by collaborating.

Salesforce is also a cloud-based CRM platform, and therefore the same approaches are found here as in HubSpot.

In Salesforce the various Clouds have become a reality through acquisitions. This means that both the experience and the connection between the different Clouds can seem different from user to user. They have been built in different ways, and for you as a user it can mean a longer learning process and thus also the use of more resources before the different systems work optimally together.

Salesforce consists of the following 6 Clouds:

• Sales Cloud is a CRM platform designed to support your company's sales, marketing and customer service. It is a fully integrated platform that includes all the features of marketing, lead generation, sales, customer service and business analysis.
  
  
• Service Cloud allows your business to automate all sorts of processes. This means that it can be both faster and much more efficient for you to communicate with your customers without sacrificing more resources.
  
  
• With Marketing Cloud you get the opportunity to interact with your customers with tools such as email marketing (including marketing automation), push notifications and SMS as well as manage your social platforms as well as advertisements.
  
  
• By using Commerce Cloud, you can meet your customers where they are in their buying process via personal messages. It is also with Commerce Cloud that you create your webshop and connect with the other clouds.
  
  
• Experience Cloud gives you the opportunity to create a holistic experience - both internally and externally. This is where the customers, employees of your company and partners connect to collaborate on the best possible customer experience.
  
  
• Analytics Cloud is a Business Intelligence Platform that aims to visualize the data you have. You can work with large files and create graphs as well as charts, and with just a few clicks you can therefore drill down into your company's data.

2 intuitive platforms with variations

When you are looking for a new CRM, ease of use is surely a goal. However, this is also something that will always be relative, and therefore it is difficult to assess which one will seem most user-friendly to make use of.

Still, there are some features in the individual software that ensure an easier approach to various features and functions. And so we believe that both HubSpot and Salesforce are two very intuitive systems that, however, have some significant differences that are worth taking into consideration.

In HubSpot you will notice, that the various 'hubs' has been worked thoroughly on. They are well designed and that's why they seem more manageable, which is the case whether you are an experienced or new user of the system.
There are a wealth of features that at first glance may seem overwhelming, but after a short time you will discover that they are easy to implement in everyday life - and it is also without the great technical knowledge

This means that a lot of time and resources can be saved away in favor of more efficient workflows. For example, you can quickly get a visual overview of where your customers are in a customer flow with pipelines, deals and dashboards. And you can manage any customer contact as best suits your business.

And as a bonus, you can get free access to the HubSpot Academy through all Hubs. This is a personal library where you can create with articles, guides and links that give either your employees or your users the learning they need to be able to work most effectively or understand your business. 

Salesforce may initially seem a bit confusing compared to HubSpot. Here, the interface is not made quite as intuitive for the new user. This is partly due to the many different features that are offered across the six Clouds.

However, once you get a feel for the system, you will quickly discover that Salesforce also has many strengths, and soon you will learn to handle the system in the best way. If you are willing to pay a small amount, you can also attend Salesforce University, which gives you access to a week of training to ensure that you get the most out of the software.

Salesforce, like HubSpot, also has a freely accessible learning platform, Trailhead, as well as on-demand lessons.

Hver deres tilgang til prisstrukturen

In terms of ease of use, price is definitely also at the top of your priorities when choosing a CRM.

To understand the differences in total costs between HubSpot and Salesforce, we have allowed ourselves to split the different costs across the two platforms. A closer comparison does not seem rewarding, as your price will always depend on the Hubs or Clouds that are needed for your business.

Salesforce does not have free subscriptions or features. However, they offer a 14-day free trial period, so you have the opportunity to test the platform before you possibly takes it into use.
If you decide that Salesforce is the right choice for you, you must pay for the individual user who will use the platform as well as various additions that may be beneficial to you.
If you have a great need for features as well as a large number of employees who have to master Salesforce, you should therefore be aware of a higher price.

The paid subscriptions to Salesforce start at $ 25.00 USD per. user per month. This is the price of a small ‘Business package’, which includes support, sales and support apps. The next level starts at $ 75.00 USD per. user per month and naturally contains more features.

You can get a bigger overview of the Salesforce pricing structure here.

However HubSpot offers a free package, which by and large provides a good breeding ground for getting off to a good start. It also means that you are not limited by a trial period, but can actually start up a CRM and later associate payment as you need more features.

The free version includes CRM, live chat, landing pages, customer service email and much more - but in a limited amount. In addition, HubSpot also offers level-divided packages, which i.a. increases the number of users that can be connected (it is always possible to add more) and available functions.

The paid packages start at $ 54.00 USD per person. mo. with a ‘Starter Package’, This gives access to all Hubs. The price increases to $ 230.79 per. mo. for a Professional package and $ 5000.00 per. md. Enterprise packages.

You can get a greater overview of HubSpot's pricing structure here.