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HubSpot integrations that make life easier for you

Louise Dahl Overgaard

Louise is one of our certified HubSpot specialists who masters inbound marketing strategies both for our customers and on MCB's own platform.

HubSpot has a special ability to integrate with a wide range of third-party tools and systems. These integrations can help automate and streamline marketing and sales processes while also improving data collection and analysis


HubSpot is known for being an all-in-one marketing and sales platform that helps businesses attract and convert customers. The platform includes a wide range of tools and features, including inbound marketing, email marketing, social media management, CRM software, and reporting and analysis.

Since HubSpot's founding in 2006, usability and efficiency have been key focus areas for the platform. This includes everything from the user-friendly interface, to automation and strong analysis tools. Likewise, HubSpot's ability to integrate with a variety of tools and systems is in line with the goal of a user-friendly and efficient CRM platform.

In fact, HubSpot's integrations with other third-party tools and systems make the CRM platform even stronger in the market. It opens up opportunities to use the platform more broadly - to collect data and information from different sources and organize it in a cohesive way in one place. And it makes it easier for users to get a complete picture of customer interaction and behavior across different channels. And it frees up users from switching between different platforms and saves them a lot of time by consolidating everything in one place.

In this blog post, we've put together an overview of the many different HubSpot integrations you can use. And we can already reveal that the possibilities are many, and among the integrations you'll find some that have been specially designed by MCB's most talented developers

Stay tuned and read on.



HubSpots Many Integration Options in the HubSpot App Marketplace

The people behind HubSpot have made it easy to integrate HubSpot with a wide range of third-party tools. Some of the tools and platforms that can be integrated with HubSpot include Google Analytics, Salesforce, Zapier, Shopify, Magento, and many others. Below, we go through a selection of the integrations, their benefits, and how to set them up.

HubSpot and Google Analytics
The integration between HubSpot and Google Analytics can be a powerful combination for gaining deeper insight into your marketing efforts. By integrating HubSpot with Google Analytics, you can get more accurate data about your visitors, their behavior, and their buying journey on your website.

To integrate HubSpot with Google Analytics, follow the steps below:

  1. Create a Google Analytics account or log in to your existing account.
  2. Create a new property for your website and copy the tracking code.
  3. Log in to your HubSpot account and go to "Integrations" in the settings.
  4. Click on "Google Analytics" and follow the instructions to connect your account.
  5. Insert your Google Analytics tracking code into your HubSpot account under "Tracking Code" in "Website" settings.

Once the integration is complete, you can analyze your data in Google Analytics, including traffic sources, bounce rate, conversion rates, and much more. You can also see data about specific HubSpot campaigns in Google Analytics and track the results of your marketing campaigns across platforms.

The integration between HubSpot and Google Analytics can be invaluable because it allows you to get more accurate data about your visitors and conversions on your website. By using the advanced analytical tools in Google Analytics along with HubSpot's marketing and CRM tools, you can gain a more holistic understanding of your customer journey and gain more insight into how to improve your marketing efforts.


HubSpot and Shopify
You can combine your HubSpot with your ecommerce solution such as Magento or Shopify. By integrating HubSpot and Shopify, you get a range of benefits when it comes to managing your customer's buying experience and strengthening your ecommerce. To integrate HubSpot with your Shopify solution, follow steps 1-3:

  1. Log in to your HubSpot account and navigate to "Integrations" in settings.
  2. Click on "Shopify" and follow the instructions to connect your Shopify solution with HubSpot.
  3. Configure the integration including the synchronization settings that best fit your business needs.

Once you have integrated HubSpot with your Shopify solution, you can take advantage of many features:

  • Collect customer data
    HubSpot integrates with Shopify to collect customer data including purchase history and behavior across your channels. This can give you a better understanding of what your customers want and do and help you deliver more personalized experiences.
  • Build better customer relationships
    With the integration, you can build better customer relationships by sending personalized emails and offers based on purchase history and behavior.
  • Create marketing campaigns
    The integration allows you to create and execute marketing campaigns directly in HubSpot and automate communication with customers.
  • Track your results
    You can track your results and measure the impact of your marketing campaigns across platforms. It will give you insights into how your marketing efforts affect your ecommerce.

The integration between HubSpot and Shopify can be good because it allows you to manage your customers and sales more efficiently and personally. With the integration, you can build strong customer relationships and keep track of your results. This can ultimately lead to greater revenue and better customer experiences.


HubSpot and ActiveCampaign
Although HubSpot has a Marketing Hub, which includes email marketing, you can also set up integrations between HubSpot and other email marketing platforms such as Mailchimp, Campaign Monitor, and ActiveCampaign.

These integrations can help improve email marketing efforts with tools to segment email lists, design emails, and track results. Let's take a closer look at the integration between HubSpot and ActiveCampaign.

The integration between HubSpot and ActiveCampaign can help improve customer communication and marketing automation. Below is a list of some of the features and benefits that the integration can provide:

  • Contact synchronization
    The integration can synchronize contacts between HubSpot and ActiveCampaign, so all customer information and interactions can be seen across both platforms.
  • Data transfer
    The integration can also transfer data, such as forms or visits to a particular page, from HubSpot to ActiveCampaign. It can help automate marketing campaigns and improve customer segmentation.
  • Email automation
    By combining HubSpot and ActiveCampaign, you can automate emails to customers based on specific actions or criteria, such as a customer opening a particular email or visiting a specific page on the company's website.

Overall, the integration between HubSpot and ActiveCampaign can help businesses improve customer experiences and automate marketing activities. By combining data from both platforms, you can achieve more accurate and personalized communication with customers while streamlining processes and increasing insight into customer interactions.


HubSpot and Social Media
As part of the HubSpot Marketing Hub, you can set up integrations between HubSpot and your social media platforms such as Facebook, Instagram, Twitter, YouTube, or LinkedIn. This allows you to plan posts, track social media activity, and measure success across different platforms.

Setting up your social media in HubSpot allows you to:

  • Create and manage ads directly in HubSpot.
  • Synchronize your Lead Ads with HubSpot and access new leads in real-time.
  • Gain better insight into your social media performance.
  • Save time and effort: You can manage all your marketing activities in one place, saving time and effort on manual updates and synchronization.
  • Understand how your social media activities perform in relation to your goals, and how you can adjust your campaigns to improve your performance.
  • Increase your reach and generate more leads.

The integration of social media with HubSpot is a key feature in inbound marketing and an effective way to improve your online presence and generate more leads and sales.


These are some of the commonly used integrations in HubSpot, and you can find all of HubSpot's integration options under the HubSpot App Marketplace




MCB's Custom Integrations in HubSpot 

MCB is a HubSpot App Partner, the only agency in Denmark. This means that we at MCB are able to custom design integrations in HubSpot. HubSpot already offers a range of integrations to different systems such as Microsoft Business Central and Shopify. But several Danish systems are not ready for a large American platform. Therefore, we have set a goal to build the solutions.

With custom integrations in HubSpot, it becomes even easier for businesses to synchronize data and automate repetitive tasks between HubSpot and their preferred systems


HubSpot CVR Appcvr-hubspot-blogMCB has built an integration between HubSpot and several Danish authorities in a Danish CVR App. To use the integration, simply enter the CVR information and relevant data will be automatically retrieved and added to HubSpot.

With this integration, for 249 DKK per month, you can equip your sales team with the latest information about Danish companies in HubSpot. A CVR integration with HubSpot can provide you with the following benefits:

  • Save time
    Your sales team won't waste time trying to sell to a company with negative capital or saving a lead where the company is closed. This data is automatically retrieved so you can automate processes.
  • Automatic update
    Your companies are important and your sales team relies on their data being correct. Therefore, our app checks your companies weekly for changes, and if there are any, they will be corrected automatically.
  • Fast creation
    Creating and knowing about a company should be easy. Therefore, the integration retrieves data in real-time on a company where the CVR or P-number is known.
  • Automatic creation
    When you install MCB's CVR app, you won't have to spend time adding all the different properties. The app does it automatically for you.

You can read more about MCB's custom-designed CVR integration here


HubSpot and Visma Economicvisma-economic-hubspot-blogFor the first time ever, MCB has made it possible to have an integration between HubSpot and Visma Economic, which is exclusively launched on the HubSpot App Marketplace. And it's an integration that saves time and reduces the gap between your sales and finance teams.

With the integration, you can more easily organize and manage your finances, which is valuable for many businesses - large and small. All businesses have in common that accounting is one of the most important aspects and must therefore be handled correctly and efficiently. Accounting not only requires thorough expertise but optimal software that can meet your needs.

The Visma Economic integration for HubSpot is the perfect software solution for your business. If you want to streamline your ERP with your invoice system or any other accounting requirement, Visma Economic is your helping hand that does it for you without hassle.

The integration provides several benefits, including:

  • Saves time
    Visma Economic saves you time and resources that you normally spend on handing over data between teams and manual entries.
  • Automatic creation
    With the Visma Economic integration to HubSpot, you no longer have to worry about manually creating deals. The integration ensures that the creation is done automatically from HubSpot.
  • Automatic update
    Your business depends on accurate customer data. When a customer's agreement or information changes, you don't have to think about updating it manually. The integration makes updates like these automatically, and no information is lost.

In many ways, an integration with Visma Economic will free you from many worries in your everyday life. You can read much more about the integration between HubSpot and Visma Economic here.



Are you missing a specific integration for HubSpot?

All HubSpot integrations have one thing in common: they are built on APIs. That means that no matter what system you use, we can build a connection between that system and HubSpot.

Furthermore, HubSpot's API and CMS documentation make it possible for you to create a custom integration if the one you need does not yet exist. Therefore, you can get a unique solution specifically for your business. Here are three options:

  • App
    With an app, you can build and list your solution in HubSpot's App Marketplace, where over 100,000 customers find the apps that help them run their business. That way, you can help solve business problems for others with your app and also benefit from the community, support, and distribution relationships at HubSpot. If you encounter a hindrance, there are definitely others who will benefit from the solution you come up with using an app.
  • Custom integration
    With a custom integration, you can build a customized solution specifically for your business, and it will therefore only be available for you to use. Through your HubSpot API key, you can add advanced functionality to your account, import and export data, and synchronize your account with other tools.
  • Website
    With a custom integration for your website, you get a powerful website using HubSpot CMS. That means you can develop locally and within your own framework, so you get the extended functionality that meets your requirements and needs.

You are always welcome to contact us at MCB, and we will help you with the integration you are looking for