5 Minutes to read

Sell more on your Magento shop with an integration to Klaviyo

Nicolai Kibsgaard

Magento Team Lead

As our Magento Team Lead and with several years of experience in frontend development, especially in Magento and WordPress, Nicolai helps our partners succeed online every day.

Klaviyo's intelligent tool for marketing automation makes it easy for you, who run a webshop on Magento, to centralize and apply every single piece of customer data you have collected. You can leverage this data for personalized emails, marketing flows, and overall strategic initiatives across your marketing channels.
And it can be your source for increasing both conversions and revenue.

Klaviyo x Magento

Klaviyo is an email marketing system that is 100% dedicated to e-commerce and particularly Magento, but also supports other platforms such as Shopify and WooCommerce.
The system offers quite easy and clear features within AI, automation, personalization, and segmentation, as well as reporting and analysis. And through integration, you can upload 'Profiles', which cover customers in your shop. Therefore, you can also use the system for transactional emails.

Klaviyo also has a scalable and flexible data infrastructure, which can be seamlessly integrated with your tech stack in Magento, allowing you to gather all your customer data in one place. This includes customer behavior, purchase history, and browsing activity. And it's this data that you can transfer to marketing initiatives and personalized marketing experiences via email, SMS, and forms.

With the integration between Magento and Klaviyo, you get:

  • A native integration with your Magento / Adobe Commerce store, so you can easily integrate all historical and current customer data from your store including custom attributes. Thus, all e-commerce data from Magento can be used in Klaviyo.

  • Automatic synchronization from Magento's standard newsletter function to Klaviyo's lists. Your subscribers from Magento therefore go directly into Klaviyo.

  • Time-saving email and SMS automations. Some automatic flows can be created in Magento, while the rest, including abandoned cart, can be created in Klaviyo. In Klaviyo, templates for basic flows exist, making it easy to get started.

  • Targeted segmentation and personalization, including DTC (Direct to Consumer), that increases engagement.

  • A simple drag-and-drop option for customization that requires no coding.

  • Adaptable data fields that let you create the unique setup you need.

  • Omnichannel capabilities. You can send personalized messages across multiple channels including email, SMS, and forms - all consolidated on one platform.

  • A Customer Data Platform (CDP) that allows you to store, manage, and analyze customer data in real-time.

  • Advanced marketing intelligence with access to AI-driven analysis and content generation.

  • Customized reporting to identify opportunities.

  • APIs for developing fully customizable solutions.

Klaviyo also supports:

  • Inclusion of an unlimited number of SKUs
  • No SQL data infrastructure
  • 300+ pre-built integrations

This means you get a platform that is ready to scale with your business.


Integrate your Magento shop with an email marketing system

The competition is intense, and therefore it's crucial that you find some effective ways to engage your customers.

Email marketing encompasses a strategy that is always robust, known for driving sales, improving customer loyalty, and increasing brand awareness. By integrating your Magento shop with an email marketing system, you can automate your communication with your customers and create more targeted and effective marketing campaigns.

To get started with the integration between Magento and an email marketing system such as Klaviyo, MailChimp, or another system, you first need to ensure the connection between your Magento shop and the chosen email marketing system.
This typically involves the creation of API keys, installation of the necessary plugins or extensions, and configuring settings to ensure seamless synchronization of data. Once the integration is established, you can leverage Magento's rich data sources to create customized and targeted campaigns.

Segmentation and personalization are the keywords for increasing the effectiveness of your email campaigns. By analyzing customer behavior and purchase history from your Magento shop, you can design emails that directly appeal to individual customers' interests and needs. Automated email campaigns, such as birthday wishes, anniversary messages, or follow-up after purchases, can further strengthen customer relations and promote loyalty.

The effectiveness of your email marketing efforts should be continuously measured and optimized. By tracking KPIs such as open rates, click rates, conversion rates, and ROI, you gain insights into what works and what can be improved. This allows you to adjust your strategies and ensure that your email campaigns are constantly evolving and meeting your customers' expectations and your business objectives.


Klaviyo scales with your Magento shop

As your business grows, the need for scalable solutions becomes more and more critical. And it's an important factor to consider when looking for the right email marketing system. You should not only find a system that promises you simple integration with continuous data streams and contains the features you need, but you should also look into the future.

Klaviyo is designed to scale alongside your Magento shop. The powerful integration ensures that your marketing efforts remain effective, regardless of the size of your business, partly because you can include an unlimited number of SKUs.
The data-driven insights thus grow as your customer database does, meaning that you merely accumulate more knowledge that enables you to send out even stronger and more targeted messages. With Klaviyo, it's easy to scale your marketing efforts up or down based on your needs.

This is also because the platform offers flexible subscription options that suit any size of business - from startups to large enterprises. This means that no matter how big your Magento shop gets, Klaviyo will be able to support your growth without compromising performance, speed, or real-time data.

It's possible to start on a free Klaviyo subscription - it naturally has some limitations regarding the number of emails and SMS messages sent.
When you outgrow the free subscription, you can choose between 2 solutions:

  1. Email
  2. Email and SMS

And under each of these, you can adjust the number of contacts in your database.

With that said, you can start small and work your way up in subscription as your business grows.


How to integrate Magento 2 with Klaviyo

The integration between Magento 2 and Klaviyo is often seamless, which means you can get started quickly.

Create a Klaviyo Account
Begin by creating an account on Klaviyo. Visit Klaviyo's website here, click on ‘Sign Up’ in the top right corner, and follow the instructions to create your account. You'll need to enter basic information about your business and your email marketing strategy.

Find Your Klaviyo API Key
After setting up your Klaviyo account, navigate to account settings to find your API key. This is necessary for integrating Klaviyo with your Magento shop. Go to 'Account' > 'Settings' > 'API Keys' and generate a new API key if you don't already have one by clicking on 'Create Private API Key'.

Install the Klaviyo / Magento Extension
To connect your Magento shop with Klaviyo, you need to install Klaviyo's official Magento extension. You can find the extension either through Magento Marketplace or directly from Klaviyo's support documentation. Follow the detailed installation instructions to ensure the extension is properly installed on your Magento platform.

You can find a guide her

Configure the Klaviyo Extension in Magento
After installing the extension, configure it in your Magento admin panel. You'll need to enter your Klaviyo API key and set specific preferences for how data should be synchronized between Magento and Klaviyo. Be sure to review all configuration options to customize the integration according to your specific needs.

Synchronize Your Data
With the extension properly configured, your Magento data will begin to synchronize with Klaviyo. This includes customer data, transaction data, and behavioral data, all crucial for creating targeted email campaigns. You can customize synchronization settings and thus determine what data to transfer - and how often.

Build Your Campaigns
Now that your systems are integrated and data is flowing from Magento to Klaviyo, you can start building and launching your email and SMS campaigns. Utilize Klaviyo's segmentation and automation tools to create personalized customer experiences based on real-time data from your Magento shop.


Also, remember to set up OAuth. This is done manually after you have installed your extension.
Find here a guide that describes how to set up OAuth.

Find more relevant guides from Klaviyo here.


At MCB, you'll find both email marketing specialists and Magento developers. Therefore, we're happy to assist you through all steps in the integration between your Magento shop and your Klaviyo account.


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