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Why you should choose Shopware as your e-commerce platform

Annemette Rosenkilde Lucas

Marketing Manager

Annemette's area of expertise is inbound marketing. With several years of experiences, first as an E-mail Marketing Specialist, later as Marketing Automation Specialist and now certified HubSpot specialist, she is today responsible for MCB's internal marketing.

Shopware is an open-source system and one of Europe's leading e-commerce platforms, providing flexibility and functionality to support both B2B and B2C businesses. Read more about the many advantages here.

What is Shopware? What are the benefits of Shopware? These are questions we have been working on at MCB lately. We have expanded our range of e-commerce solutions with Shopware, which has sparked a lot of geeking out and research – something we absolutely love.

And now, we are ready to share our knowledge about Shopware and help you get to know the platform better. Perhaps you will end up sharing our enthusiasm for the platform. It might also be that you discover Shopware as the perfect match for you.




What is Shopware?

The year is 2000. The dot-com bubble bursts, and several IT companies go bankrupt. But that does not stop the ambitious developer, Stefan Hamann, who establishes his own IT company, Hamann-Media GmbH, at the age of just 16 in Münsterland. It did not take long before he brought his brother, Sebastian, on board as a skilled designer, adding style, creativity, and a distinctive design to the company. The perfect combination of technology and design became the cornerstone of the company's rapid development. The only thing missing was a talented salesperson, and that is why Stefan Heyne joined as a third managing director.

In 2003, the brothers received a demand for an individual store system that was technologically and visually sufficient—a rarity in 2003. Therefore, Stefan and Sebastian developed a store system that set new standards in technology and design. And that is how Shopware was born.

Today, Shopware is an open-source system and one of Europe's leading e-commerce platforms. The platform has gained significant popularity and recognition for its innovation, visual elements, extensive features, and user-friendliness. With a high degree of flexibility and scalability, it is an ideal solution for businesses of all sizes in both B2B and B2C sectors.

Shopware is future-proof and scalable, with ample opportunities for growth and expanding companies' online presence. The platform is designed with a modern and flexible architecture, allowing easy integration with other systems and customization to individual needs. This way, Shopware can be tailored to meet user requirements and grow alongside the company's needs.

These are some of the reasons why we at MCB are incredibly excited about the platform and, of course, had to include it as part of our e-commerce solutions.

But it does not stop there. Shopware has a lot more to offer and deserves a bit more attention



5 Unique Advantages of Shopware

What sets Shopware apart from so many other e-commerce platforms? Shopware is not just another e-commerce platform in the lineup. Taking a closer look at Shopware reveals a highly visionary and agile platform.

The platform encompasses numerous advantages that have been a focus since its inception in 2003, and they have only been improved and optimized since then. Here are some of the distinct benefits of Shopware:

1. Open source code
Shopware is an open-source platform, meaning that the source code is accessible for anyone to view and modify. This provides users with greater flexibility and control over their e-commerce solution. It allows users to build and maintain the platform themselves to a large extent, which is a significant advantage in a rapidly evolving environment where everything needs to adapt quickly.

2. User-friendly and flexible
Shopware is an incredibly flexible platform that allows users to customize and expand their webshop according to their business needs. There is a wide range of available plugins and themes that help tailor the platform with the exact features and design required.

The intuitive user interface makes it easy for users to create and manage their online store with all its functionalities without requiring specific technical skills. Shopware's drag-and-drop editor is one of the many tools that make it easy and intuitive for users to create and edit their webshop.

3. Integration and expansion possibilities
Users have complete flexibility to build and customize their e-commerce infrastructure with the broad and ever-growing range of integrations and extensions available in the Shopware Store. Shopware can be easily integrated with other systems such as ERP, PIM, and CRM to automate business processes and reduce time-consuming manual work. It is a win-win in a busy and hectic business environment!

4. Omnichannel
Shopware is an omnichannel platform, allowing for the integration of various sales and communication channels across a company's e-commerce operations. This means that users can provide a seamless customer experience across all channels, whether it is in a physical store, online webshop, mobile app, or social media.

5. SEO-friendly
Search engine optimization (SEO) is crucial for online success in 2023. Therefore, it is a significant advantage that Shopware provides the tools to optimize webshops for search engines and improve visibility and rankings in search results.


We could easily continue the list of advantages of Shopware, but then we might never finish. Instead, we conclude the blog post with perhaps the tip of the iceberg, a description of how Shopware is built for both B2B and B2C. And that, in itself, is a benefit that deserves further elaboration.



An E-commerce Platform for B2B and B2C

There are countless e-commerce solutions available worldwide. It can be a jungle to navigate and even harder to make a decision on which one to choose for your business. While there are numerous options, only a few e-commerce platforms truly excel in catering to both the B2B and B2C markets. There can be various reasons for this.

B2B and B2C have long been like yin and yang. They are two different industries with vastly different target audiences and needs. Perhaps that is why it has been challenging for many years to unite them into one platform that can accommodate both industries.

But it seems that times are changing.

We have become accustomed to B2C customers expecting intuitive, seamless, and efficient customer journeys, and if companies fail to meet these expectations, customers can quickly find alternatives from competitors.

The same is increasingly becoming true in the B2B industry. The complex and specialized customer journeys no longer serve as an excuse for not delivering intuitive, seamless, and efficient customer experiences. Just like B2C customers, B2B customers now also expect companies to offer user-friendly and personalized user experiences. That is why it matters which platform you choose. You need an e-commerce solution that can handle even the most complex business models in a way that is easily accessible and understandable for you to use in a busy everyday life.

For the same reason, there can be many advantages in choosing a platform that can master both industries. It is often a sign of quality and indicates that the platform prioritizes user experience, whether you run a B2B or B2C business. Moreover, it means you will not limit yourself if you ever need to expand your business to operate in both B2C and B2B domains.

With Shopware, you do not have to worry about whether you are working with B2B, B2C, or both. It is a platform equipped with the necessary features, regardless of industry and company size.

B2C on Shopware
The platform has all the essential elements to create an impressive webshop that provides customers with a fantastic experience. With its extensive functionality, Shopware ensures that B2C companies can create attractive product pages, offer fast and seamless payment and shipping options, and enhance customer satisfaction through personalized campaigns and offers. With Shopware for your B2C business, you can establish a unique online presence and improve both sales and customer satisfaction.

B2B on Shopware
As mentioned earlier, Shopware is not limited to B2C companies alone. It is also suitable for B2B companies. The platform offers advanced features with customized pricing, discounts, and payment terms that are particularly relevant to B2B businesses. Additionally, catalogs and ordering processes specific to B2B transactions can be created and integrated with the company's ERP system to automate orders and inventory management. With Shopware, B2B companies can achieve a more personalized and efficient e-commerce experience tailored to their customers' needs and requirements.


There is no doubt that we are quite excited about Shopware and its many possibilities and features for driving e-commerce. At MCB, we are already looking forward to launching a Shopware project. It will undoubtedly be a success!



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