Why is it so important?
When a visitor lands on your website, such as your Shopify shop for the purpose of making a purchase, the first and most important thing that they are looking for is your reviews. Your website should therefore be built with a focus on making reviews clear and visible to potential customers - it creates trust.
A product with really many good reviews will definitely be able to help with a purchasing decision with your visitors. The product has been shipped, received and thoroughly tested by previous customers, and they have even really liked it.
So do you have any reason to fear that the product does not live up to the standard that it shows? Trust has already been created and you will most likely come to love the product just like so many others.
Brands will of course try to highlight all the features of the product in the best possible way, but it is the customers who give the most honest feedback.
When a customer leaves a review, he / she therefore helps others with what they can expect from the product and how the experience with it is. This means that the following questions are answered:
- How does the product work?
- How fast was the delivery?
- What is missing from the product?
- What are the benefits of the product?
- What has the product done for my everyday life?
Product reviews also allow you to fix any issues with it. If, for example, a majority of your customers point out the same problem over and over again, you therefore have the opportunity to improve that experience. And it's definitely something you would not be aware of if you had not received the product reviews. The more or less dissatisfied customer would probably just stay away another time.
Basically, product reviews are therefore so important because they act as a social proof, and in that way, they can have a positive effect on your conversion rate.
However, there is one but. When you encourage your customers to give you reviews, you can not avoid any negatives of this kind. However, do not worry if they are much fewer than the good ones and in fact they may be good for you. It creates more credibility, as it is also strange if everyone is just crazy about you! There will always be different attitudes, and we should shed light on them.
What should you think about and who is doing well?
It is important to have your review as much as possible - and preferably as specific as possible. This means that if you have several reviews on each product, you must of course show them on the given products.
Several companies are doing just fine, which you can see below, where I start with Amazon, Adidas and Zalando.
One app in Shopify that I would definitely recommend is: Judge.Me. It can help you set up the following, as we also see in the examples:
- Review Widget and Preview Badge
- Review Request Emails
- Google Product Review Feed
Amazon displays the Preview Badge on both collection pages and product pages to generate interest from potential buyers as they scroll through the pages. In this way, customers already know before entering the product whether the products have received good reviews or not.
Amazon also highlights the products with the best and most reviews at the top of their collection pages. In this way, they increase their conversion rate.
When you go to the individual pages, all the reviews from customers will be at the bottom, as shown on the Adidas website right here:
Of course, these reviews do not come by themselves.
Therefore, it is important that you encourage your previous buyers to review the product they have purchased. You can set it up automatically, eg so that each customer 4, 5 or maybe 6 days after they have bought the product - depending on your delivery time, receives a request to report the product, among other things. via mail.
And the waiting time is just important, so the customer has the opportunity to test the product and use it in everyday life before asking for a review - and there may also be delays in shipping.
If you choose to send an email with the invitation, it will be a really good idea to split your various broadcasts. For example, could it be that emojis work better than just text? You do not know it until you have tested it and it can mean a lot more than you think.
Product Reviews in Rich Snippet can be automatically added by Judge.me. And they can drastically improve your ranking because products with many reviews have a much higher click-through rate. In addition, it also means that you can view your many reviews in Google Shopping, as shown below:
Product reviews have made several companies stand out in Google's search results, as they can result in a 20% increase in click-through rate.
Your customers can thus take your business to new heights. Their response is very important as it will only be their experience that determines how good your product is.
I hope I have inspired you to take a look at your reviews so you can create social proof for your new, potential customers. Even the little things can make a big difference!
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