HubSpot is a world in itself - and that world is full of possibilities. This is not just a platform that is phenomenal for e-mail marketing, or that makes it easy to keep track of customers. HubSpot is so much more than that!
Hubspot is a growth engine. The system covers all the dimensions that a company may need on a daily basis from lead generation and customer care to automation of complicated sales processes and marketing. And then it is also one of the most user-friendly systems for building websites and blog posts.
The platform is divided into 5 so-called 'Hubs':
- Marketing hub
Used to increase traffic and conversion - Sales hub
Allows for deep insight into consumers - Service hub
Makes it possible to improve the customer experience - CMS hub
Provides an easy and intuitive CMS directly - Operations hub
Synchronizes data and automates business processes
Individually, the 5 Hubs are strong and rewarding for almost any business - but together they ensure you the ultimative set up. Also, feel free to combine the different Hubs crosswise to get the setup that best matches your visions and goals.
Below we have listed 4 benefits that are consistent for all Hubs.
1. The intuitive and clean interface
When you act online, there is nothing more important than a user-friendly experience. And if you can give it to your visitors and customers and at the same time experience the freedom of managing your system without the need for help from developers then happiness is done.
Fortunately, the interface at HubSpot is easy to deal with. Once you get to know the many features and experience how they strengthen each other, you will be opened to a huge layer of data that lets you stregthen all your efforts all the way around all Hubs.
This means that no matter what your thoughts are with HubSpot you can intuitively reach your goal. Whether you want to send out newsletters, create blog posts, improve the customer journey, get and overview of sales processes, design a new website, or something else, you can do it on your own.
To get off to a good start you can take advantage of the wide range of resources that you will find online af HubSpot. Here you can take courses, read case studies, and orientate yourself in guides. Therefore, you have a solid foundation for discovering and utilizing the many features.
As a bonus HubSpot can also help you become a certified user. HubSpot has their highly acclaimed HubSpot Academy. Here you can learn how to set up CMS, automations, and workflows, as well as how the entire inbound engine works. It all takes place through lessons which end with exams.
And if you need training or good advice we are of course ready to help.
2. Integrate with your favorite tool
Although HubSpot has pretty much all the features and functions you could dream of you are probably already using a wide range of other tools and programs to run your business. These can be difficult to ignore or completely move into HubSpot without a major upheaval internally, and therefore you can achieve security by simply integrating your HubSpot with your current systems.
Therefore, you can keep what you know, what works, and what you feel experienced in while using HubSpot. You can stay in that set-up without any problems, or you can eventually switch more to HubSpot - it is entirely up to you and your gut feeling.
This means that you can stay in your known systems and thus just supplement with HubSpot's features. Maybe it is also in that way you create the strongest set up for just exactly your business?
Online you will find a large number of different guides that give you a through introduction to the many integrations.
Among the integrations you will find:
- Zapier
- Facebook Ads
- Zoom
- ActiveCampaign
- Google Search Console
- Stripe
- Outlook
- Gmail
- ... and many more which make it easy to work across various platforms.
And as the popularity of HubSpot increases, new integrations are constantly being added.
HubSpot has also made it possible for developers outside HubSpot to develop and design their own apps if there is a lack of integration or feature. The API is accessible to everyone.
3. Process leads, contacts, and deals strategically based on data
With HubSpot you get access to important data on both current and future customers. And for you it is valuable knowledge that provides an insight to create the most sustainable and realistic strategy for your online efforts.
You can keep track of how leads are responding to your website so you can tweak them, add, and change until you arrive at the result that gives you the best conversions. You can do this by keeping an eye on the large data layer among other things through reports you can design and put in various dashboards yourself, you can set up split tests, and you can dive into every single effort and see everything from clicks to conversions.
The tools simply make it easier for you to measure and keep an eye on for example your ROI, how sales are progressing in the various departments, and which pages perform best - and most importantly why!
You can make use of predefined reports from the 'Report Library'. You can customize, add, and delete them until they meet your needs. And you can build Custom Reports from scratch based on the objects that can give you the greatest insight. You can do this with a clear construction flow, via funnels where you have the opportunity to show progress through contact and agreement stages, which you define yourself and not least through attribution which shows interactions that lead to conversions and revenue.
You therefore have the ideal opportunities to make for example a strong lead scoring set up where you know when to react and reach out and at the same time also what your approach to the individual should be. Today, you have to be concrete, short, and specific in your approaches.
And do not worry - it is all automated. Therefore, you can save time while utilizing far more resources. It is a good combination!
4. The frontrunner of Inbound Marketing
You have probably heard of it before, Inbound Marketing.
This is a discipline within online marketing that is not only easy to go to and relatively free to deal with in relation to advertising on Google - it is also the method that can ensure you the most valuable conversions.
And fortunately, most marketing programs can handle this. However, there are only 2 programs we think are worth looking at when you are on an inbound marketing journey - and that is HubSpot or Salesforce. HubSpot actually invented the term, Inbound, and therefore the mind permeates all of HubSpot's tools and initiatives.
The opportunities to excel with Inbound Marketing are therefore huge with HubSpot!
Quite simply, inbound marketing is all about attracting people to your brand. This means creating and sharing valuable content in the hopes that potential customers will find you and learn more about your business. Your inbound marketing focus is therefore to make your customers want to learn more about your brand and seek out your business. And for that, you can make use of a wide variety of tools that are already embedded in HubSpot.
Inbound marketing consists of a 3-legged journey for the potential customer:
- Attract
- Engage
- Delight
The good experience and the way you work with it is no different than it has been the last 10-15 years. It is about giving the potential customer more than he/she expects for example by sharing knowledge.
And one thing can be guaranteed - the meetings will probably come if the target group, the strategy, and your knowledge are released. That is why it is important to get a lot of good content written and published. It can be made as blogs, landing pages, a special offer, or via social media including LinkedIn, Facebook etc.
Want to know more about HubSpot and Inbound Marketing?
MCB is a HubSpot Platinum Partner. And with a team of strong HubSpot specialists in both setup, integrations, design, and automations we are ready to help you. If you want to know more about HubSpot and Inbound Marketing do not hesitate to contact us.
