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    OUR BLOG

    Follow our blog, where MCB's experts share knowledge and experience in various subjects.
    Here you will find all blog posts from MCB.

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    From information to influence: How to succeed in Google's search results with helpful content
    Marketing
    08. April 2024

    From information to influence: How to succeed in Google's search results with helpful content

    Google favors content that adheres to the principles of useful content - conversely, this can mean a drop in visibility for pages with low-quality content. As in any other discipline, there are winners and losers - so which side do you ...

    E-E-A-T in practice: How to create content that ranks and convinces
    Marketing
    19. March 2024

    E-E-A-T in practice: How to create content that ranks and convinces

    With Google's continued focus on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), it has become clearer than ever that the quality of your content directly affects your visibility in search engine results. Read on if ...

    Google SGE - The Future of Organic Search Results with AI
    Marketing
    15. February 2024

    Google SGE - The Future of Organic Search Results with AI

    Google has already introduced its update; Google SGE (Search Generative Experience) - and with it, we are facing a new era in online search. It revolutionizes the way we interact with information on the internet by integrating advanced AI ...

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