It’s popular to reuse – so repurpose your content with HubSpot Remix!

HubSpot Content Remix is part of the new Content Hub, a powerful tool that enables marketing teams to maximize the value of their existing content by reusing it across multiple platforms. Utilizing AI and automation, Remix ensures that marketers save time, reduce costs, and drive greater engagement among their target audiences in their inbound marketing process.

What is HubSpot Remix?

HubSpot Remix eis an AI-driven tool from HubSpot that enables marketing teams to repurpose and adapt existing content for various channels and formats. Part of HubSpot’s Content Hub, this tool is designed to help businesses maximize the value of their content by saving time and resources on developing new campaigns and messages from scratch. With HubSpot Remix, teams can efficiently update their content to fit platforms such as social media, email marketing, blogs, and ads.

One of the most valuable features of HubSpot Remix is its ability to quickly transform a single piece of content, such as a blog post or video, into multiple new formats. The AI technology behind Remix analyzes the original content and tailors it to other media forms, enabling marketers to create cohesive and consistent communication across various channels. This means that companies can reach their target audience wherever they interact without having to create each piece of content individually.

HubSpot Remix thus allows smarter work by reducing the workload associated with content creation. Instead of spending time and budget on developing new ideas for each platform, marketing teams can now effectively “remix” their most valuable content and customize it with just a few clicks.

Additionally, Remix integrates with HubSpot’s other tools, making it easy to gather and analyze data from HubSpot CRM about the performance of repurposed content. This provides valuable insights that can be used for the continuous optimization of both content and marketing strategy. Naturally, it also integrates seamlessly with HubSpot's Marketing Hub, as well as other hubs like Sales Hub.

Overall, HubSpot Remix helps address some of the most common challenges marketers face, such as creating engaging, relevant, and customized content in a scalable way. With Remix, businesses can strengthen their online presence and personalize the entire customer journey, maximizing ROI.

Why should you use HubSpot Remix?

HubSpot Remix offers a range of benefits that can help marketing teams enhance their content strategy and overall inbound marketing setup. Here are some of the main reasons why you should consider integrating Remix into your marketing efforts:

Maximize use of existing content
HubSpot Remix allows you to repurpose existing content in new ways, enabling you to extend the reach of your material without starting from scratch. This means you can get more out of your previous investments in content production. You can quickly transform a blog post into social media posts, email content, and even ads.

This flexibility allows you to reach multiple audiences and tailor your communication across different platforms, increasing the value of your existing content.

Time savings through automation
If you also have HubSpot's Marketing Hub, Remix can save you time by automating much of the time-consuming process of producing new content for multiple channels. Remix uses AI technology, which not only helps transform your content but also optimizes it for the platforms you’re using. This means you can free up time for other tasks and projects, which can be especially valuable for busy marketing departments.

Consistent and customized communication
Remix also ensures consistent branding and communication style across all your channels. By using the same core material, you can create a cohesive narrative in your content, while the AI adapts each version to the specific channel it will be used on. This means your branding remains consistent and professional, whether the content is shared on social media, in emails, or through ads.

Data-driven insights and optimization
Remix enables you to track the performance of your repurposed content through HubSpot’s analytics tools. The insights help you see what works and what can be optimized. By leveraging data from your CRM, you can improve future campaigns and maximize engagement and conversions. Data-driven decisions make it easy to fine-tune your content strategy based on the platforms and formats that perform best.

Cost savings
By reducing the need to develop entirely new content, Remix helps you save money. Since you can repurpose the content you’ve already created, you lessen the need to hire additional resources for production. This can be a financial advantage for companies looking to maximize their marketing budgets.

HubSpot Remix can thus help create a more efficient, scalable, and cost-effective marketing strategy, where existing content is optimized and repurposed.

How do you get started with HubSpot Remix?

To get started with HubSpot Remix and make the most of this tool, you can follow a few simple steps – (please note that HubSpot Remix is still in BETA as of October 8, 2024 – keep an eye on this page).

HubSpot Content Remix is available on Content Hub Professional and Enterprise.

Choose your content
Begin by selecting the content you want to remix. This can include anything from blog posts to videos, images, or emails that already exist in your HubSpot Content Hub library. Once you've chosen your content, HubSpot Remix allows you to adapt it for other formats and platforms. It’s a good idea to start with content that you know performs well and resonates in the market.

Start the Remix process
After selecting your content, click on ‘Start Remix’ within HubSpot. Remix uses AI to analyze the content and generate new versions tailored to specific channels, such as social media posts, newsletters, or paid ads. HubSpot Remix ensures that each version retains the essence of the original content but is customized to fit the format you choose.

Customize and edit the content
HubSpot Remix offers further editing options, allowing you to fine-tune the content as needed. This enables you to adjust the tone and modify elements to perfectly suit your target audience on the selected channel. Remix’s intuitive interface makes it easy to make these adjustments and preview how the content will look in its final format.

Automate distribution
One of Remix’s major strengths is the ability to schedule and distribute remixed content across multiple channels. This can save marketing teams a lot of time, as they no longer need to manually upload or publish content to each platform individually.

Measure results and optimize continuously
After launching your remixed content, you can use HubSpot’s built-in analytics tools to track its performance across different channels. This data helps you understand which versions generate the most engagement and convert best, so you can optimize future content and make even more effective use of Remix.

How HubSpot Remix Personalizes Your Customer Journeys

HubSpot Remix enables marketing teams to create more personalized and relevant customer journeys by using data from your CRM to tailor content to the unique needs of different customer groups. By leveraging CRM data, Remix can identify customer preferences, behaviors, and past interactions with your brand or business, and use this information to create segmented content streams.

With this data, you can produce specific versions of your marketing campaigns that directly address the needs and interests relevant to each customer. For example, returning customers who have shown interest in a particular service can receive content that highlights related services or special offers, while new customers are introduced to the product range and the brand’s core values.

At the same time, HubSpot Remix makes it easy to customize everything from emails and social media posts to ads found in the Marketing Hub, making it feel as though you’re speaking directly to the customer on each platform.

With Remix, companies can not only enhance the user experience but also increase the likelihood that customers will engage more deeply and frequently with the content – ultimately creating a more valuable and satisfying customer journey.

How to get the most out of HubSpot Remix

To get the most out of HubSpot Remix, it’s essential to leverage the tool’s full potential by integrating it into your existing marketing strategy and optimizing workflows. Start by analyzing your existing library of text and other content, and identify the materials that perform best in terms of engagement and conversions. Once you’ve selected your content, HubSpot Remix can help transform it into formats suited for various channels, allowing your messages to reach broader audiences without compromising on quality or relevance.

To ensure maximum efficiency, you can schedule your remixed content across channels and set up automatic publishing schedules. HubSpot Remix allows you to manage content distribution from a central location, which not only saves time but also ensures consistency in your communication. By using HubSpot’s built-in analytics tools, you can then evaluate the performance of each piece of content. By regularly optimizing and updating your content, you can achieve long-lasting engagement and create a more targeted and relevant customer journey, increasing the likelihood of conversions and customer satisfaction.