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Shopify AI: A Helping Hand in a Busy Everyday Life

Mads Høegh Kongensgaard

Shopify Tech Lead

Mads has several years of experience with Shopify, and he helps our customers use the platform's many advantages every day - both for B2C and B2B.

Artificial intelligence (AI) has taken the world by storm, revolutionizing the way we interact with technology. And Shopify is also on the AI bandwagon, integrating it into the platform. Read on to find out how.

In recent years, artificial intelligence (AI) has become increasingly prevalent in our society. From personal assistants like Siri and Alexa to self-driving cars, AI has become a larger part of our daily lives. It is also used in business where it can help companies automate tasks, make better decisions, and improve the customer experience. The latest addition to the AI family is ChatGPT, which sets new standards for how businesses can use technology in their daily operations. With ChatGPT, businesses can generate product descriptions, perform SEO preparations, create FAQs, get answers to complex industry questions, and much more.

Major CRM platforms like HubSpot have integrated their own AI Content Assistant, making it easier to generate ideas and create and share content. And Shopify is also on board with this trend.




How does Shopify AI Work?

Shopify AI is a collection of various technologies that use artificial intelligence to improve the customer experience and increase sales. Shopify AI includes machine learning, image recognition, natural language processing, and chatbot technology.

Machine Learning
Machine learning plays an important role in Shopify AI by analyzing data and training algorithms to predict customer needs and behavior. For example, the algorithms can be used to analyze purchase history and predict which products a customer is likely to buy in the future. The technology can also be used to optimize product recommendations and predict which products should be shown to a particular customer.

Image Recognition
Image recognition is another important technology in Shopify AI, especially when it comes to product recommendations and searches. Shopify AI can analyze images of products and identify similarities and differences between products. This makes it possible to offer more accurate and relevant product recommendations and makes it easier for customers to search for the products they are looking for.

Natural Language Processing
Natural language processing allows the platform to understand and respond to customer queries and inquiries. This is especially important when it comes to chatbots and virtual assistants, which can help answer customer questions and provide support around the clock. Natural language processing can also be used to analyze product reviews and feedback to identify patterns and trends in the customer experience.

Shopify AI can also be used to automate a range of tasks and improve the customer experience. For example, Shopify AI can analyze your product data and suggest optimizations, notify you of your inventory levels, and automate order processing. It can save time for both customers and businesses and improve the overall customer experience.

Together, these technologies create an integrated AI solution that helps Shopify users improve the customer experience and optimize their sales.

But it does not stop there. Shopify AI also includes Shopify Magic, which can do something quite special.



AI-generated Product Descriptions Powered by Shopify Magic

Shopify Magic is a brand new tool that makes it possible to create AI-generated product descriptions in just a few seconds.

Product descriptions play a crucial role in the decision-making process for customers, and improvements to your product descriptions can drive traffic to your online store and increase conversions. With accurate and interesting descriptions, you give the customer an idea of what the product is, what it can be used for, and why it is unique or different from other similar products on the market.

In fact, the purpose of product descriptions is to convince your customers to add the items to their cart. That's why product descriptions are critical on your online store, and you cannot afford to have them be poor or non-existent on your product pages.

"Oh no," you may be thinking now.

But you can rest assured. Help is at hand. When everyday life is busy, and writing convincing product descriptions may not be your specialty, Shopify Magic has got your back.

Thanks to Shopify Magic, compelling product descriptions can now be created in just a few seconds, saving you time and potentially creating more interest from customers and, thus, increasing sales.

See an introduction to creating AI-generated product descriptions with Shopify Magic below:

HubSpot Video

All you have to do is provide a few details about your product or the keywords you want to rank for in search engines. Then, Shopify's tool automatically generates a product description directly on the product page you need.

You can also take it a step further and specify the exact tone you want the product descriptions to convey - and Shopify Magic takes care of the rest. And it's not entirely insignificant. For webshop owners with large product catalogs, Shopify Magic allows you to quickly generate compelling product descriptions in a consistent tone. Regardless of the size of your assortment, you now have a built-in wordsmith in your Shopify, freeing up more time to focus on running your business - without compromising on quality.

So far, Shopify Magic supports default text in English, German, French, Italian, Japanese, Chinese, and Portuguese. But under "Special Instructions," you can add "write in Danish," and then you'll get the texts in Danish.

Many Shopify users will start seeing the Shopify Magic icon in the admin today and in the coming months. If you cannot yet see the icon and are eager to start using the tool, you can sign up for a waiting list and be one of the first to experience Shopify Magic when it becomes available.



What are the Benefits of Shopify AI?

Shopify AI has several benefits that make it a useful resource for platform users who need efficiency and improvements in an otherwise busy day. Here are some of the most important benefits:

1. Increase your Sales
One of the biggest benefits of Shopify AI is that it can help increase sales in your online store. This is because the platform uses advanced algorithms to analyze data and give you insights into your customers' behavior. You can use this insight to improve your products, your campaigns, and your customer service, which can lead to increased sales and more satisfied customers.

2. Saves Time
Shopify AI can help you automate many of the tasks associated with running an online store and free up time in a busy day. This includes everything from generating product descriptions to answering customer service inquiries. By automating these tasks, you can free up time to focus on other areas of your business, such as developing new products or marketing your online store.

3. More Satisfied Customers
A third benefit of Shopify AI is that it can help you improve your customer service. The platform can use chatbots and other automated tools to respond to customer inquiries quickly and efficiently. This can increase customer satisfaction and lead to more repeat customers. A real win-win situation for you!

4. Valuable Data
Finally, Shopify AI can help you get more value out of your data. The platform can analyze your data and give you insights into everything from your customers' behavior to which products are selling best. By using this insight, you can make better decisions about how to run your online store and where to focus your marketing efforts. Perhaps you have some products that sell better than others, which deserve to be top of mind on your site. Or maybe you have overlooked products that you are not putting enough effort into. Whatever you find out, it is data that you can use to make your online store even better and achieve greater success as a business!


We began the blog post by manifesting how AI has found its place both in private life and now also in business. And hopefully, the blog post has clarified how Shopify AI can be beneficial in a busy everyday life and bring many advantages. But!

As with all forms of artificial intelligence, it is always wise to be critical of the content that technology generates. And this applies whether you use it for SEO improvements, product descriptions, or anything else. Ultimately, you know your webshop and products best, and therefore, it should be you, not an AI technology, who has the final say. In this case, Shopify Magic should be seen as a helping hand in a busy everyday life, where you can get inspiration and a push towards, for example, convincing product descriptions.



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