Are you ready for Google phasing out third-party cookies? Server-side tracking assists in implementing first-party data
Google has announced a significant change in their approach to user data by planning the phase-out of third-party cookies. This shift will have a profound impact on how advertisers track and target their audiences online. Fortunately, ...
Data and Tracking - Get a Grip on the Jargon
Buzzword after buzzword! We throw them around, use them left and right, and emphasize how important it is for you to engage with them. But it can be challenging - especially if you haven't fully grasped what the different tracking methods ...
Track 100% of your orders from Magento with Google Tag Manager
The tracking is (or should be) the most important element of your work when dealing with performance on your webshop. The data gives you the knowledge to improve the user experience and about your visitors and the way they act on and with ...
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