Account Based Marketing (ABM) - An effective B2B marketing strategy
Even in a digitized era where marketing breadth plays a significant role, Account Based Marketing (ABM) remains a value-driven approach to B2B marketing. ABM allows companies to focus resources and efforts on target accounts with the aim ...
CRM on the go - Bring HubSpot with you in your pocket
It has never been easier to strengthen your business relationships - no matter where you are. With HubSpot's app on your smartphone, you always have your CRM right at your fingertips. With the app, you get real-time access to customer ...
INBOUND23: The year when AI and change are on the agenda
“I know you think I’m only gonna talk about AI. But I am here to talk about something even bigger… change”. Those were the opening words from HubSpot's CEO, Yamini Rangan, which kicked off INBOUND23. And 'change' turned out to be a ...
Hyvä or PWA - Which frontend should you choose for Magento 2?
It wasn't long ago that Hyvä made its entrance - and since then, its popularity has grown to such an extent that Progressive Web Application (PWA) has found a worthy competitor. So if you are in doubt about whether to choose the new Hyvä ...
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